Philosophical stuff about Privacy
As a general matter, we want to be clear about a few things in relation to our philosophy with respect to privacy here at DeHood. First, we are a private, for-profit company that needs to make money. We cannot thrive as a company unless we provide valuable services, and that means providing a range of location-based services that exist precisely because our users are willing to share a good deal of their private information with us.
This does not mean we want to make you share information with us you would rather keep private. To be sure, we would prefer if you trusted us with your information, since we only intend to use your data to provide you with a very cool set of location-based services. But at the end of the day, we understand that there is a range of reasonable views about privacy, and DeHood wants to accommodate each and every one of them.
So, here’s the deal. We will do our best to provide you with a world-class experience on DeHood, and you can set up your Profile in whatever way you please. If you want to be invisible, be invisible. If you want to be completely visible and open, by all means do so! We genuinely want you to feel comfortable using our products, which we hope you will soon come to love.
The only caveat is this. We are a young company, and our Profile utility is going to take a bit of time to get up and running. We ask that you bear with us and be patient. With any luck the Profile tool will be available in the next version of DeHood.
Information We Collect
We collect the following information about you and your use of the DeHood online and mobile platform:
Data Use and Storage
We use your information to:
In terms of storing your information, we use reputable third-party hosting services that abide by industry-wide accepted best practices in relation to data security and integrity.
Data Sharing Practices and Principles
To work with our civic and commercial partners so that they can provide enhanced shopping services, safety and community updates, and other related services to you, we share:
In each of the above instances, we only share this information if your Profile is configured to allow us to do so. However, we reserve the right to disclose non-private, aggregated and anonymous statistical information about check ins, commercial incentives, promotions, sales notices and other deals that have been offered to you and other DeHood users (e.g., the number of users checked in at a local café, and the gender breakdown of that DeHood user group).
We respect your Profile preferences and take them very seriously. However, we cannot be responsible for how other entities handle your personal information. In that connection, please be aware that:
We do not automatically share information about your location, your preferences, or your account generally with any third-parties (including law enforcement or other government agencies). However, where we receive a warrant requiring us to turn over account information to a duly appointed law enforcement official, government agency, or government institution, like all good corporate citizens we will comply with the warrant in a timely fashion.
Modifying Your Profile
You may visit the DeHood online or mobile platform to modify your Profile. At present, the Profile tool is not available. Once this tool is available on May 24th, 2010, you will be able to tell us whether we may:
It is really as simple as that. You may configure your Profile so that we are only able to share with our civic and commercial partners those types of information with which you are comfortable.
By downloading the DeHood mobile application or using the DeHood online platform, you consent to our collection of your information as set out in this Policy. If you have any questions about how this Policy works, or if you have suggestions on how we might improve it, please send us an email at firstname.lastname@example.org.
Notice of New Services, Changes, and Business Transfers
From time to time, we may want to change our platform in a way that would alter the way we store, use or share your information. If we need to do that, we will send you an email that explains the changes and, whenever reasonably possible, we will provide a way for you to:
In the event that DeHood, Inc. is acquired or sells some of its assets, customer information is usually a type of asset that is transferred to the purchasing party. If DeHood, Inc. is acquired – or in the unlikely event that the company enters into bankruptcy – customer information would certainly be transferred to or acquired by a third party. Please be aware that such transfers do occur, and that any party acquiring DeHood, Inc. may continue to user your information as set forth in this Policy.